The new campaign, aimed at promoting literacy both in and outside the classroom, asks teachers and families to submit videos “catching” their kids and students reading—in the classroom, in the cafeteria, on the playground, in the living room and more. In addition to fostering a love of reading, the campaign hopes to encourage participation through a contest: One lucky winner will be chosen each month to receive a one-year print subscription to Story Monsters Ink and a Story monster plush reading buddy.